In our newly published book, my co-authors Joerg Reckhenrich, Martin Kupp and I discuss successful strategies for driving innovation and creativity in the business world, but we do not turn to the analysis of well known corporations such as Microsoft, IBM or Nokia. Instead, we examine the experiences of creative artists – from 16th Century painters such as Tizian and Tintoretto, to 19th and early 20th Century creative geniuses like van Gogh, Gauguin and Picasso, and contemporary greats such as Madonna and Damien Hirst. We suggest that the success stories of creative artists such as Picasso and Madonna have relevant lessons for contemporary managers- and the various chapters provide refreshing and entertaining case studies. At a time of global economic crisis, fresh and innovative insights are needed for business;…