JEAN PHILIP DE TENDER

No two better words to start a blog than these two. Hello world ! Alone in front of my laptop and expecting the world to be at my feet. I’m into media (tv as the mass communication business) and used to broadcasting for a large audience. Now I realise that the audience is becoming the broadcaster. A very powerfull one that is. So I better be part of the audience myself.

And I’m excited ! Like back in 1995, when I was on visit in Boston, and bought Being Digital by Nicholas Negroponte. It was all about bits & bytes and about how it was going to change our world. Back home I became one of the first clients of Ping internet provider. Now I cann’t imagine life without the web. Still I think we are only at the beginning.

Because I’m in the mass media myself as programme director of Eén, part of the Flemish public broadcaster VRT, I want to share my thoughts with you and would love it if you could help me reflecting on the role of the media. I’m aware of the power of media and I think we better use it properly.

Be an interactive audience.