i am SAM


Sam is a project of VRT, the Flemish public broadcaster, to reinforce the social texture of the Flemish society. VRT considers this a task of a public broadcaster, because public broadcasters have to be the watchdog of democracy.

Earlier programmes like Fata Morgana, Zonnekinderen, Man bijt hond, … also carried this message, but in a implicit way. In general, they have a large market share.

Since september VRT started several programmes with a explicit social message. Allemaal Sam! (Radio 2), Allemaal Sam ? (Eén) and Sam (Eén).

Because both television programmes have a limited audience, journalists and the audience start to wonder what is wrong. ‘The audience doesn’t like Sam’, said De Standaard this weekend.

Ofcourse everybody is free to (dis)like a programme but what is wrong with fighting for a better society ? Why are social actions considered to be uncool ?

Everybody is crying for a specialised programme on books, film, economics, politics, …. We want newschannels 24/24, special channels for kids, seniors, …. and gardeners. But a programme that strives for a better world ? No !

You know what. Forget about the media, just be a Sam. And if you are a real Sam you may want to join us.


Geef een reactie

Vul je gegevens in of klik op een icoon om in te loggen.

WordPress.com logo

Je reageert onder je WordPress.com account. Log uit /  Bijwerken )

Facebook foto

Je reageert onder je Facebook account. Log uit /  Bijwerken )

Verbinden met %s

%d bloggers liken dit: