Prepare yourself for … The Pitch, the essential guide to selling stories.
Both Eileen Quinn & Judy Counihan are tv and filmproducers with a lot of experience. They wrote a very interesting (short) book that should help writers & producers to sell their stories to the tv and film executives.
Their advice is also very helpfull for people selling tv ideas to people like me. Do read it, as I will use it next time you come pitch your new idea to me.
To help you (only once) I made a mindmap summary.